Blue Keld Artesian Mineral Water

The Artesian story began over a decade ago when Blue Keld Springs Ltd was approached to become a contract packer for a dark blue teardrop shaped Venetian glass bottle for the UK market. The bottle had previously been filled by a mineral water producer in Italy, however, the exceptional strong mineral content affected the taste of the water and it was not suited for the UK market. Thus, Blue Keld ‘Artesian’ was born.

It was the Vikings who first discovered the crisp, clear waters of Blue Keld in the Yorkshire Wolds. Filtered through chalk and limestone uplands, this natural mineral water bubbles to the surface at one of the country’s few genuine artesian springs. Blue Keld rebranded the dark blue bottle as ‘Artesian’ after the Blue Keld Artesian Spring from where the mineral water was drawn. A strategic decision was taken right from the outset that Artesian was a premium packaged product and as such, would only be available to the hotel, restaurant and catering market (HORECA) and this is still the case today. Artesian is not available through any retail distribution.

Blue Keld developed the sales of Artesian through the UK Horeca market over the next few years and the Artesian brand became very well established within the premium mineral water market. Accordingly, Blue Keld took over the exclusive distribution for the UK and shortly thereafter began to develop the brand within the international market. The inroads made within the international market culminated in a visit to the Blue Keld facility in 2004 by HRH Prince Andrew in his role as Special Ambassador to the UKTI.

Blue Keld had always sought to associate Artesian as a premium quality product and expected the same from the bottle owners and manufacturers. However, ongoing quality problems with the teardrop shaped bottle, together with spiralling bottle purchase costs and the fact that after nearly a decade in the market place, market researched gave us clear indications that the time was right to develop a new Artesian bottle. This led Blue Keld to the door of an internationally known but local glass manufacturer who we worked with very closely to create the perfect shape and colour of glass bottle to represent our unique Artesian mineral water. Thus, the new Artesian bottle was born.

Encased in an exquisite and exclusive proprietary aquamarine blue bottle, this truly distinctive British product is perfect for all manner of premium drinking or dining occasions. The official launch of the new aquamarine Artesian took place at the Blue Keld site on the 19^th September 2011 and customers old and new saw the new bottle for the very first time. Since this official launch sales are continuing to be developed both in the UK and the international marketplace.

Still

Sparkling

Artesian - good things come out of the blue………

For more information please contact Blue Keld

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